Leak reveals Labour plan to focus on flag and patriotism to win back voters

Exclusive: leaked internal strategy presentation reveals plan to ‘change the party’s body language’

Labour must make “use of the [union] flag, veterans [and] dressing smartly” as part of a radical rebranding to help it win back the trust of disillusioned voters, according to a leaked internal strategy presentation.

The presentation, which has been seen and heard by the Guardian, is aimed at what the party calls “foundation seats”, a new term for the “red wall” constituencies that handed Boris Johnson a landslide in 2019, and other seats it fears could also turn blue. It will be seen as a marker of how concerned Labour is about its electoral position.

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Thu Feb 4 , 2021
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