Exclusive: leaked internal strategy presentation reveals plan to ‘change the party’s body language’
Labour must make “use of the [union] flag, veterans [and] dressing smartly” as part of a radical rebranding to help it win back the trust of disillusioned voters, according to a leaked internal strategy presentation.
The presentation, which has been seen and heard by the Guardian, is aimed at what the party calls “foundation seats”, a new term for the “red wall” constituencies that handed Boris Johnson a landslide in 2019, and other seats it fears could also turn blue. It will be seen as a marker of how concerned Labour is about its electoral position.