Labour defends new strategy to focus on patriotism and union flag

Leftwing MPs say plan risks alienating young and BAME voters and lacks ambition and authenticity

Labour has defended its renewed focus on British values and the union jack after a leaked strategy document was criticised by some within the party, saying Keir Starmer sees patriotism as wanting to improve the country.

The leaked strategy document, seen by the Guardian, advised Labour to make “use of the [union] flag, veterans [and] dressing smartly” as part of a rebranding to help it win back the trust of disillusioned voters. It also reveals that voters could not describe what or who Labour stands for.

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